The top winner will receive this year's Partners Choice Award.
Title:US Bureau of Fisheries (USBF) T-shirts, mugs, caps and bumper stickersCategory:Innovative Product of the YearOrganization:Booth Society Inc. for D.C. Booth Historic National Fish Hatchery & ArchivesAgency Partner:US Fish & Wildlife ServiceAdditional Partners:City of Spearfish
The Booth Society, Inc. sells US Bureau of Fisheries (USBF) products- T-shirts, caps, mugs and bumper stickers- in the Pond Gift Shop to educate the public and increase awareness of the history and national importance of the conservation efforts of the historic US Bureau of Fisheries, known today as the US Fish and Wildlife Service. Our 11-acre historic National Fish Hatchery welcomes over 160,000 visitors annually.
The goal of selling this product in our gift shop is to bring to the public the rich history and story dating back to the mid -1800's when fisherman started noticing the decline in fish populations due to farming, industrialization, population growth and over harvesting, which was degrading our Nation's water quality and fisheries resources. In 1871, Congress responded to this concern by creating the US Commission of Fish and Fisheries, the first Federal agency dedicated to the conservation of natural resources. One year later, Congress appropriated funds for the first National Fish Hatchery. The Commission became the US Bureau of Fisheries from 1904 to 1939 and then became the US Fish and Wildlife Service in 1940. The US Bureau of Fisheries had its own flag that was used from 1917 to 1939, as well as USBF china, manufactured by the Buffalo Lines Pottery Company.
Our USBF merchandise provokes questions from our visitors, which in turn allows us to tell the story of fisheries conservation with the hope of continued awareness for restoration and protection of habitats while conserving, protecting and enhancing fishing opportunities in partnership with States, Tribes, Federal Agencies, and other Service programs and private interests in a larger effort to conserve fish and other aquatic resources.
The product and design is patterned after the original flag of the USBF and a brief historical summary is imprinted on the back of each item. Not only does the attractive design draw attention, but it is a useful item for the consumer, and the public is educated as they wear and display the product. Visitors from every state in the Union, Canada and our international guests are very receptive to the design and educational message this product conveys. These items, including a variety of long sleeved t-shirts, two different colors of short sleeved t-shirts, ball caps, mugs and stickers were introduced in May 2018 and have been popular sellers, prompting reordering to keep up with the demand. The opportunity to purchase these items online is being pursued. The sale of the bumper stickers has proven to be a highly visible tool on vehicles in a variety of locations throughout the area.
The Booth Society, Inc, at D.C. Booth Historic National Fish Hatchery is a non-profit organization established as a Friends Group in 1984. It is formally recognized by the USFWS as a way to generate funds, help operate the facility, promote the hatchery and advocate for funding. This partnership provides a platform to showcase and promote the USBF merchandise at the Pond Gift Shop, through advertising and promotion, curriculum development, education, outreach and community relations as well as to tell the story of the D.C. Booth Historic National Fish Hatchery and Archives. The National Fish & Aquatic Conservation Archives- a national repository for all fisheries programs in the USFWS, is housed at DC Booth. Curatorial staff provided research on the background history of the logo along with other historic artifacts with the flag emblem for us to draw from for copying the flag design. D.C. Booth Fish Hatchery, one of the oldest operating fish hatcheries in the country, is the top tourist attraction in Spearfish and greets visitors from all over the US and many foreign countries.The USFWS commitment to public access, hiking trails, wildlife, plants and their habitat, as well as our historic Von Bayer Museum, Fisheries Rail Car #3 and the 1905 Booth House continue to draw visitors back time and again.